From the beginning, Jeff Bezos knew analyzing customer experiences was one of the most important aspects to his start-up company. According to Forbes, the founder and CEO of Amazon invested 100 times more money into investigating customer experience online than he did in advertising! In a time in which barely half of companies were investing in User Experience (UX) Audits, Bezos utilized the opportunity to become a leader in online sales by understanding what most companies were neglecting. He continued his UX search by looking into the difference of experiences when using a desktop versus a mobile browser and/or mobile app, making sure that no matter how a customer utilized the shopping giant, they walked away with a good experience.
In 2020, it is estimated that there are over six billion smart device users (phones, tablets, etc.)! Those users are frequenting mobile websites with a staggering regularity. In fact, 94% of smartphone users look for local information on their phones. Websites that load slowly on devices lose more than $2B in combined sales each year and smart device users are 5 times more likely to abandon the website if it is not optimized for mobile use (Source: Intechnic).
One of the most important UX statistics you need to be aware of is that an amazing 85% of UX problems can be solved simply by testing only five users! Such a simple fix for so many problems, yet only about half of companies are utilizing this option. This is a huge opportunity for you to be in the winning half of companies in a time where online usage is rising at an astounding rate.
User Experience Audits, or Customer Experience Audits, are one of the most cost-efficient ways to get ahead of the competition and make sure you are giving your customers the experiences they want and deserve. The return on investment makes these online mystery shops a no-brainer. When you poll your direct customers and structure your desktop and mobile websites to the users’ mental mindset, there is an 80% success rate.
Mercantile Systems, Inc. (MSI) has a shopper pool closing in on 100,000 evaluators. Our shoppers are your customers, and we can tailor suit an UX Audit that is customized to your company’s needs. We create a direct link between you and your customers, taking the guesswork out of what they are thinking. We have shoppers experienced in both desktop and mobile shops, ensuring that you are given complete analytical data on how to optimize the UX of your website.
Do not wait until your competitors learn about this competitive advantage. Talk to an MSI team member today to make sure you have the cutting-edge information to place your company at the top.