What Gets Measured Gets Done

For more than 50 years, MSI has measured the ingredients of business success from attitude to performance.

  1. Consultation & Assessment

    Our experts interview you about your business. Together, we outline the challenges your company faces and the objectives you aim to achieve.

  2. Survey Design

    Your MSI dedicated project coordinator works with our consultants, writers, and editors to create a survey design that reveals the information you need.

  3. Analysis & Editing

    The survey results appear in your online portal while our analysts and editors comb through the data to detail the most important findings for you.

  4. Reports & Recommendations

    Information is not worth anything if it stays in a drawer. Every report includes actionable recommendations to turn survey results into a stronger bottom line.

Loss prevention and theft have been a focus for our company and working with Mercantile Systems has helped us improve in these areas. Their Integrity Bar Surveys have improved sales in my region by 9% and have uncovered issues with Employees that we didn't know existed. Their surveys are customized to meet our needs and deliver fast and astounding results.Kirk Hillabrand, Director of Operations, Buffalo Wild Wings
Mercantile Systems, IncThen

Private investigator Bob Tice began Mercantile Systems & Surveys in 1954 as a loss prevention firm. In its earliest days, the business focused primarily on bar surveys, but soon expanded to other types of restaurants and entertainment businesses up and down the peninsula from San Francisco to San Jose. In the early 1960s, Tice teamed up with Robert Cosgrove, a former bar owner with a family history in the restaurant business, to start a sister firm called the American Polygraph Company. The potent combination of bar surveys and polygraph examinations enabled the business to grow; Cosgrove ultimately bought the company and continued to expand and run it.

Mercantile Systems, IncNow

Under the leadership of Robert Cosgrove and his son, current CEO Dan Cosgrove, MSI has grown from a small family business to a consortium of experienced consultants. Our core base of operations has expanded from our home base in northern California to serve clients across the United States and around the world. Today, we conduct more than 30,000 surveys per year for clients including American Golf Corporation, Black Angus Restaurants, BJs Brewhouse, Hyatt Hotels, Marriott Hotels, Sofitel, AT&T, DirecTV, KB Home, Metro Storage, Storage Post, and more.